Case Studies
The following case studies are from Beta Consulting's completed projects file. They have been modified to protect client confidentiality.
Change Strategy to Grow
The client is a third generation family business involved in the manufacture of stamped, formed, and machined metal parts, molded plastic parts, and assemblies. The company serves the marine accessories, automotive, and agricultural equipment industries. Products are sold to OEM, end user, and distributor customers. Sales are in the $10-20 million range. . . read more >>
Combating Loss of Market Share
The client is a subsidiary of a very large European multi-national food products company. The subsidiary manufactures dairy and ice cream products for the retail and institutional markets. Products are sold to supermarket chains, convenience stores, restaurants, hospitals, and schools. Specialized semi-finished products are sold to other food products manufacturers. The subsidiary has sales between $50-$75 million. . . read more >>
Selling Imported Technical Products
The client is a Japanese manufacturer of electro-optical devices for the motion control industry. Products are sold through a U.S. office. Worldwide sales are about $30 million. . . read more >>
Evaluating an Acquisition Candidate Based on Market Synergy
The client is the U.S. operating unit of a large multinational company based in Europe. The U.S. unit serves the graphic arts and textile market with advanced equipment, products, and services. . . read more >>
Sell Value and Trade Up
The client is a privately owned manufacturer of industrial textiles. Products are sold to OEM and converter accounts through a direct sales force. Sales are in the $200 million range. . . read more >>
Developing a Marketing Strategy for a Small Company in a Market Dominated by Giants
The client is a well-established but small manufacturer of industrial equipment. It competes with major international companies. Over the years the client has not been able to keep up with advancing technology and has been gradually squeezed out of many markets. Competitors have extensive dealer and distributor networks that the client cannot match. . . read more >>
Reversing A Sales Drop
The client is a well-established manufacturer of power transmission products and a line of cast polyurethane industrial products and components. The company's polyurethane line serves a wide range of industrial, printing, mining, and agricultural customers. A direct sales force sells to OEMs, end users, and distributors. Total sales are about $20 million. . . read more >>
Combating Technical Obsolescence
The U.S. based client is a four-year-old joint venture company formed by European and Far East auto parts manufacturers. The company manufactures auto parts for the U.S. Big Three and the Japanese transplants. Sales are in the $50 million range. . . read more >>
Combine Products and Services
The client is a division of a Fortune 100 company. One product line includes a wide range of molded plastic components used by OEMs in consumer and industrial markets. A factory based direct sales team was generating a few million dollars in sales per year. . . read more >>
Develop New Products
The client is an old line manufacturer of specialty valves used in industrial, military, aerospace, recreation, and medical products. Valves are one of several product lines. . . read more >>
Reviving a Stagnant Product Line
The client is a long established manufacturer of process equipment used in the food, chemical, cosmetics, and pharmaceutical, industries. Products are sold by means of direct sales to end users and distributors. Sales are between $10-20 million. . . read more >>
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