Articles
The following articles were written by Brad Hosmer and appeared in various business and strategy oriented publications.
Loyal Customers - The Engine of Business Growth
Suppose two companies add 10% new customers each year. Suppose company A retains 90% of them while company B retains 95%. In 14 years, company A will be stagnant while company B has doubled in size. Such is the power of customer loyalty.
Learn more about the effect of different kinds of loyalty; customers, employees, and investors by reading a summary of a book called "The Loyalty Effect" by Frederick Reichheld
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Customer Satisfaction - The Key To Business Growth
Your business will grow if it has the ability to create and maintain an ever-expanding group of satisfied and loyal customers. Making sure that your customers and satisfied with your products and service should be the cornerstone of your business growth plan.
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Grow Your Business - Sell More to Your Existing Customers
The easiest way to increase your sales is to get your existing customer to buy more. You do this by satisfying more of their needs, and by better salesmanship.
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Developing New Customers - The Lifeblood of Business Growth
The most exciting and dynamic means for growing your business is attracting new customers. Adding new customers is the single most important thing you can do to assure the continued success of your business.
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The Vendor Dilemma: Because of Re-Engineering, Vendors Now Must Do More
Adding value added products or services can help you remain competitive. Downsizing, outsourcing, and lean management can create opportunities to add value for those who are alert enough to spot them.
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Looking at the "Wide Picture" How Old Dogs Can Learn New Tricks in our Age of Change
Successful companies are generally founded on the ability to exploit a particularly good idea. The idea originates with some combination of intuition and market research. This leads to a market need or opportunity. With skill, a little luck, and a lot of hard work this combination produces growth and profits. At least for a while.
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To Solve the RIGHT Problem: Ask Why, Dig Deep!
As you dig deeper and deeper to solve a problem you will discover the true root cause of the problem and will be able to develop effective solutions that benefit the firm.
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Seven Strategies Successful Companies and Executives Always Follow
I have observed that the most successful companies and executives follow seven strategies including the adoption of the Joe DiMaggio style of management. This article explains this strategy and the other six.
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